Classical Music Consumer Segmentation Study 2002 [United States]

Collection Overview

Produced By: Audience Insight LLC, October 2002, Southport, CT

Funding Agencies/Sponsors:

  • John S. and James L. Knight Foundation
  • Brooklyn Philharmonic Orchestra
  • Charlotte Symphony Orchestra
  • Colorado Symphony Association
  • Detroit Symphony Orchestra Hall
  • Fort Wayne Philharmonic Orchestra
  • Kansas City Symphony
  • Long Beach Symphony Association
  • Louisiana Philharmonic Orchestra
  • New World Symphony
  • Oregon Symphony Association
  • Philadelphia Orchestra
  • Saint Louis Symphony Orchestra
  • Saint Paul Chamber Orchestra
  • Symphony Society of San Antonio
  • Wichita Symphony Society

Author: John S. and James L. Knight Foundation

Abstract (CPANDA): The Classical Music Consumer Segmentation Study collected data on how Americans related to classical music and to their local orchestras. The study was commissioned by the John S. and James L. Knight Foundation and by 15 orchestras, and is a part of the Knight Foundation's Magic of Music funding initiative. The study was conducted by Audience Insight LLC.

The data from the study are archived at: