Cultural Participation Survey 1998

Produced By: The Urban Institute

Funding Agency/Sponsor: Lila Wallace-Reader's Digest Fund

Author:

• Walker, Chris  (The Urban Institute)
• Scott-Melnyk, Stephanie  (The Urban Institute)

Abstract (CPANDA): The Cultural Participation Survey 1998, conducted by the Urban Institute, was the first in a series of surveys evaluating the Community Partnerships for Cultural Participation (CPCP) initiative. The study measured leisure time activities, organizational involvement attendance at arts and culture events, and personal participation in arts and cultural activities by individuals in five geographic areas: the Kansas City metropolitan area; Humboldt County, California; Mayfair (San Jose), California; Milpitas, California; and Gilroy, California. The CPCP initiative and the evaluative studies were funded by the Wallace-Reader's Digest Funds.

Methodology (CPANDA) : For this survey, ICR/International Communications Research of Media, PA interviewed 2,406 adults in five geographic areas. The interviews were conducted by telephone from November 10, 1998 through December 12, 1998. The market areas included in the study were: Humboldt County, California; three Silicon Valley subareas (Gilroy, Milpitas, and Mayfair, a section of San Jose), California; Kansas City, Missouri. MSG, a nationally recognized supplier of random digit dial (RDD) samples, drew the survey sample for ICR using the GENESYS Sample Systems database. GENESYS permits true single stage EPSEM sampling, which allows residential phone numbers to be included in the sample with a known and equal probability of selection. Response rates for each of the five areas studied, as well as for three distinct quota regions of Humboldt County were: Kansas City -- 39%; Gilroy, CA -- 35%; Milpitas, CA -- 34%; Mayfair, CA -- 42%; Humboldt County, CA (Total) -- 53%; Humboldt County (east only) -- 53%; Humboldt County (south only) -- 58%; Humboldt County (other) -- 49%.